{ 172 Montclair, N.J., Free Public Li- brary: circulation records, 61; registration, circulation, and con- centration, 1017 Motion pictures, attitude of book readers toward, ¢; concentration in audience, ¢8; films, 8o, 81; pop- ularity as medium of communi- cation, 6 Munn, Ralph, 147 Murkland, Lois, 147 Music, sheet, 81 Negroes as library users, 39; reading of adult, in Alabama, 667 Newspapers, as reference material, 74, 86; attitudes of book readers toward, g; concentration in read- ing of, 97; popularity as medium of communication, 6 New York Public Library, fre- quency of use, 9g; reasons for us- ing readers’ advisory services, 76 —— FEconomic Division: reference service, 70 Nonfiction, borrowers, 69; concen- tration among “light” users, 106; distribution, 55 ff.; relative turn- over of fiction and, 6o North, public library use in the, 40 Norway, book reading, 77 Occupation a correlate of public li- brary use, 30-37, 104, 126 Opinion and community leadership and library use, 4649, 115, 127 Pacific Coast, public library use, 40 Periodicals, see Magazines; News- papers Personal characteristics, relationship between, and public library use, 28-30, 125, 127 Pictures, 81 Policy, implications for, 123-35 Political interest, relationship be- tween library use and, 46, 48-49, 822 Poor as library users, 37-38, 126 INDEX Private libraries, see Books in the home Professional people as library users, 30, 33, 37, 56 Proximity a factor in determining library use, 43 ff., 126 Public ignorance of services, 84 Public library, see Library, public Public Library Inquiry, 4, 147 Public opinion, function of public library as an influence upon, 46- 49, 115, 127 Quality, circulation related to, 63- 68; definitions of, levels, 65 Quigley, Margery, 1017 Race a determinant of library use, 39 Racine, Wis., library, reference service, 52 Radio, attitudes of book readers to- ward, 9; concentration in audi- ence, 97; popularity as medium of communication, 6 Readers, book: attitudes toward other media of communication, 6, 9; see and read more than non- readers of books, 8; see also Clien- tele Reading, actual, of library-circu- lated books, 107-10; and the pub- lic library, 3-18; concentration in audience, ¢8; conditioned by ac- cessibility, 6o; guidance, 76; how library can affect popular, through policy of book acquisition, 60; in US. and in other countries, 6n, 7n; library’s influence on, 120; related to other media, 6-10; see also Books; Fiction; Magazines; Newspapers; Nonfiction Recordings, 79 ff. passim “Recreational” area of communica- tion, competition in, 134 Reference and information services, 69-74; clientele, 128; comparison of circulation services and, §2; materials used, other than books, °