{

 

170

Clientele, and kinds of books circu-
lated, 68; augmented by indirect
users, 108; concentration among,
99, 126, 127; community leader-
ship, 4649, 115, 127; make more
use of other media of communica-
tion than do nonusers, 8; personal
characteristics by which classified,
19-50, 102-6, 125; research on,
115-17; role of library to serve
serious and culturally alert, 1305
specialized nature of, 85; term,
1172; “users” of the public library,
10; why they use library, 51-87;
wide interest in all media of com-
munication, 127

Cole survey, 61

Commercial mass media, dissatisfac-

- tion with, g; relationship of public
library to, 132

Communication, and the public li-
brary, 3-18; book reading corre-
lated with other media of, 6, 8, o;
competition in “recreational” area
of, 134; concentration-dispersion
of use, 96; popular use of major
media of, §; relationship to com-
mercial media of mass, to public
library, 132; wide interest of clien-
tele in all media of, 127

“Communication revolution,” 134

Community, library exercises sec-
ondary effect upon, through
“opinion leaders,” 46—49, 115, 127

Concentration-dispersion  of  use
among major media of communi-
cation, 96-99

Concentration of library use, 96-
111; among small group of fre-
quent borrowers, gg-101; registra-
tion, circulation and, 1o1-2, 103

Connecticut, per capita circulation
in small and in larger libraries, 42

Currency, circulation related, 61-63

Czechoslovakia, book reading, 77

Denmark, book reading, 77
Detroit public library system, use of
branch and reference services, 71

 

INDEX

Deviants in library use, 115
Dewey decimal classification, 55
Discussion groups, 79

Distance, see Proximity

Economic depression and library
use, 9o—92

Economic status as a determinant of
library use, 37-38, 126

Education as a correlate of public
library use, 23, 24-30, 104, 116, 125,
126, 128; related to personal char-
acteristics, 27-30; rise in level of,
90, 134

Employees, number in public li-
braries of U.S,, 5

Expenditures, annual, of all public
libraries in US,, 5

Fiction, borrowers, 69; circulation
related to quality, 63-68; concen-
tration of, among “heavy” users,
106; definitions of “quality” levels,
65; distribution, 55 f.; greater cir-
culation by smaller libraries, 56,
60; is library proper distribution
agency for “light”? 131; relative
turnover of nonfiction and, 6o;
sources of “light,” for high school
students, 68

Film forums, 827

Films, moving picture, 8o, 81

Foster, Jeannette H., 66

France, book reading, 77

Gates, Marguerite, 1017

Goldhor, Herbert, 146

Great Britain, book reading, 77

Groups, discussion, 79; special inter-
est, 129; study, 8o, 81

Hardy, DeWitt, 147

Henne, Frances, 147

Hodgson, James G., 147

Holland, book reading, 77

Home, relationship between posses-
sion of books in the, and use of
public library, 15