INDEX

Acquisitions, annual, 62

Administration, research on, 119-21

Adults, sources of books for, 12; use
of library, 10, 19-24

Advertising, radio, 9

Age as a correlate of public library
use, 19-24, 104, 12§

Asheim, Lester, 147

Audience, concentration dispersion
of communication exposure, 96 ff.

Audio-visual materials, 79 ff. passim

Berelson, Rosalind, 147
“Best sellers,” a major item in cir-
culation, 128

Bibliography, 149-67; specialized
titles, 136

Book industry, commercialization
of, 133

Books, actual use of library-circu-
lated, 107-10; clientele and the
kinds circulated, 68; decrease in
purchases during economic de-
pression, g1; deficiencies and voids
in research literature, 112; inade-
quacy of collection, 83; kinds bor-
rowed by “heavy” and “light”
users, 106; sources, II1-1§5; SOUrces
of, for women and for men, 3o,
33; see also Circulation; Readers;
Reading

Books in the home, and use of pub-
lic library, 15

Borrowers, see Clientele

Briggs, Elizabeth, 147

Business cycle and library use, go-92

Business managers as library users,

30, 33, 37

Canada, book reading, 6n, 77

Card catalogue, use of, 78

Cards, library: not all borrowers use
own, 107

Carnovsky, Leon, 63, 147

Catalogue, use of, 78

Chicago public library, children
served by branches, 11z; serving
more people than' records indi-
cate, 108

Children, correlation between 1.Q.
and library use, 21; sources of
books for, 14; use of library, 10,
19-24; see also Youth

Children’s books, circulation, 53-55;
circulation related to quality, 67

Circulation, and actual reading, 107-
10; annual, of all public libraries
in U.S,, 5; books for home use, 51;
comparison of reference and cir-
culation services, §2; concentra-
tion of, ¢6-111; conditioned by
nature of book stock available,
66n; correlation between, and the
business cycle, 9o, g1; increase in
per capita, 88-go; neither distinc-
tively high nor low, 128; rec-
ords underestimate impact upon
community, 108; registration, con-
centration, and, 1o1-2, 103; related
to currency, 61-63; related to
quality, 63-68; relation to compo-
sition of book stock, 54, 60; rela-
tive turnover of fiction and non-
fiction, 603 services, §1-69; services
classified by form and subject
matter, §5-60; services to adult-
juvenile borrowers, 53-55; use of
services, 30

City, relationship between size of,
and public library use, 42

Classical literature, borrowers, 69;
distributed by library, 128

Cleveland Public Library, Science
and Technology Department: ref-
erence service, 70