I.

2.

3.

4.

 

. mary, 94

CONTENTS

COMMTUNICATION, BOOK READING, AND THE
"PUBLIC LIBRARY

Popular Use of the Major Media of Communication, 5; Book
Reading Related to Other Media, 6; The Use of Other Media
by Book Readers, 8; “Users” of the Public Library, 10; The
Public Library as a Source of Books, 11; The Use of Libraries
Compared with the Use of Other Channels of Communication,
15; Books in the Home and Use of the Public Library, 15;
The Public Library as a Source of Information, 17; Summary, 18

WHO USES THE LIBRARY?

Age, 19; Education, 24; Sex, 30; Occupation, 30; Economic
Status, 37; Marital Status, 39; Race and Library Use, 39; Resi-
dence and Library Use, 40; Opinion and Community Leadership
and Library Use, 46; Summary, 49

WHY DO PEOPLE USE THE LIBRARY?

Circulation Services of the Public Library, Introductory Com-
ments, §3; Circulation to Adult-Juvenile Borrowers, 53; Circula-
tion Classified by Form and Subject Matter, 55; Circulation
Related to “Currency,” 61; Circulation Related to “Quality,”
63; Clientele and Kinds of Books Circulated, 68; Reference
Services of the Public Library, 69; Types of Adult Reference
Service, 70; Use of Reference Information, 71; Subject Matter
of Reference Service, 74; Other Services of the Public Library,
74; Library Use of Newspapers and Magazines, 74; Library
Service in Reading Guidance, 76; Unrecorded Use of Library
Materials, 77; Use of the Catalogue, 78; Use of Projected Library
Services, 79; General Satisfaction with Public Library Service,
82; Major Complaints of Library Clientele, 82; The Public’s
Ignorance of Library Services, 84

WHEN DO PEOPLE USE THE LIBRARY?

Long-Term Trend of Library Use, 88; Library Use and the
Business Cycle, go; Seasonal Pattern in Library Use, 92; Sum-

19

5L

88