Empowering Global Citizens

Told—Folk/ dp/ O 1 52 1 68 206/ ref=sr_1__1 9 ?s=books&ie=UTF 8&qid:
1310112472&sr=1—19).

° Two illustrated books for children about markets across the world
(http://www.amazon.com/Market—Days—Around—World/dp/
O816735050/ref=sr_1_5?s=books&ie=UTF8&qid=131011244986
sr=1—5) and (http://www.amazon.com/Markets—Global—Community—
Cassie—Mayer/dp/ 1403494134/ref:sr_1_13?s=books&ie=UTF8&qi
(1:13101 12472&Sr=1—13)

(Note that if the markets that are listed in the books are not the ones the
students will sell their chocolate in, a parent from one of the target—market
countries may be called to make an audiovisual presentation about the mar—
ket in that particular country.)

Activity 3.7.2

May the Best Chocolate Win

After learning about their target markets, the students are informed that
they have been given a chocolate stand at a market and that they have to sell
their chocolate there.

Based on what they’ve learned thus far regarding the culture and lifestyles
in these other countries, students have to design a marketing campaign for
their products. To do so, they should answer the following questions:

1. What differentiates their product from other products? (The answer
could be its content, packaging, or price.) What makes their prod—
uct unique and distinct?

2. How will they price it? Why will it be priced that way?

3. Besides schools and sporting events, where else could they sell their
product?

4. Has the chocolate been culturally adapted? (Note that to help stu—
dents with this question, the teacher can draw from pictures and

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