Unit
Topic

Theme:

Region

Length

Goals

Skills

Empowering Global Citizens

37

Taking My Chocolate to the Market

Economics; work and mind habits: innovation and creativ—
ity and cross—cultural perspective taking; ethics: ethical
frameworks, importance of global compacts, and commit—
ment to equality; and ICC: interpersonal (diverse cultural
perspectives)

Any/all (based on the countries the students picked to sell
their chocolate in)

Four to six weeks (based on interest)

and Objectives

Learn about different forms of physical markets across the world
and about creating a marketing strategy.

Inspire students to further understand how different companies use
leveraged product differentiation to market their products.

Act by creating a marketing strategy and an advertising jingle.

and Knowledge

Students will become familiar with the interactions between mar—
kets and organizations and with how organizations tap into markets
based on the characteristics of those markets.

Students will articulate the role of markets in creating profits and in
economic development.

Students will demonstrate an understanding of the process of creat—
ing a sound and locally relevant marketing strategy.

Students will develop a brand that represents the team’s ethos.

101