Unit
Topic
Theme

Region
Length

Fernando M. Reimers et al.

35

Marketing My Chocolate in School

ICC: interpersonal (empathy and diverse cultural perspec—
tives); ICC: intrapersonal (curiosity about global affairs);
ethics: commitment to equality; and poverty

Developing world

Four weeks

Goals and Objectives

1.

3.

Skills

Learn about the different entry points for a product and about what
school life in different parts of the world looks like.

Inspire students to develop a better understanding of the differ—
ences in schooling experiences.

Act by describing schooling experiences in various places, analyze
differences and provide possible reasons and hypotheses for those
differences, and realizing how schools are used as target markets for
products.

and Knowledge

Students will become comfortable using interviews and field obser—
vations as data—collection techniques.

Students will identify cases of product differentiation within the
school.

Students will describe differences in the schooling experiences of
children of similar ages in different parts of the world.

Students will understand and articulate the differences and similari—
ties in the relative valuations and expectations placed on schooling
across the world.

92