35
MUSICAL COURIER
June 21, 1923
VOCAL TEACHER AND COACH
SUMMER MASTER CLASSES June 25-August 25
Studio: 25 WEST 86th STREET, NEW YORK CITY Phone:	8107 Schuyler.
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next man, it may not even be quite as good, but a clever advertiser will make you believe that it is twice as good, and everyone will believe it, 'too, or will be afraid to give his own opinion, thinking that he is wrong since the musician is endorsed by the musical fraternity and by the musical public at large. We have often heard the phrase, “I wonder how he got in,” and that other one, “She must have a big pull,” and similar expressions of jealous musicians. No one reaches the top without talent; fakers are few and far between, and they are sooner or later discovered; but first class talent well advertised will sell twice as fast and will be given more chances than perhaps a better one less advertised. The Stultses have created a name value; they will be known throughout their musical life as the couple who advertised “Satisfaction guaranteed, or no money paid.”
Goldman Band at City Hall
The annual free concert by the Goldman Band, under the direction of Edwin Franko Goldman, was given on the steps of the New York City Hall on June 12 at noon. The concert was tendered to Mayor John F. Hylan as one of the Jubilee demonstrations in the celebration of the twenty-fifth anniversary of the birth of Greater New York.
The band numbers, especially prepared by Mr. Goldman for the occasion, consisted of The Star Spangled Banner; Pomp and Circumstance March, Elgar ; William Tell overture, Rossini; Introduction to Act III and Bridal Chorus from Lohengrin, Wagner; two of.Mr. Goldman’s marches, The Chimes of Liberty and The Emblem of Freedom, as well as excerpts from Faust, by Gounod. There were also two soloists, Anne Roselle and Vincent C. Buono, each being heard in two numbers, greatly to the delight of the large assemblage.
Mme. Roselle was presented with a huge bouquet of American Beauty roses by the mayor, who delivered a short address in which he thanked Chamberlain Philip Berolz-heimer and all the members of the music committee for their indefatigable efforts in giving to the people the benefit of so much good music. His remarks were greeted with thunderous applause.
Short European Concert Tour for Schnitzer
Germaine Schnitzer, pianist, whose tour in the United States this past season was a most successful one, is preparing her new programs for 1923-24. Miss Schnitzer plans to sail for Europe the middle of September to fill engagements as soloist with the prominent orchestras of Sweden, Norway, Holland, Austria, Hungary, Czecho-Slovakia and France. Despite some splendid offers of engagements from Spain, Italy and England, Miss Schnitzer will not be able to remain in Europe more than two months, owing to her heavy bookings in this country. The popular artist will return to America the end of November, as she starts a trans-continental tour the early part of December.
Frances Hall to Enter Concert Field
Frances Hall, the young American pianist whose Aeolian Hall recital last season attracted notice, will enter the concert field in the fall under Charles Drake’s management. Miss Hall is a star pupil of Ernest Hutcheson and made an appearance a year ago with the New York Philharmonic in Erie, Pa. Her next Aedlian Hall recital will be given in November.
JOSIAH ZURO
Director of
THE ZURO GRAND OPERA COMPANY
TEACHING
744 7th Ave., N. Y. City
COACHING
Phone: Circle 0100
THE STULTS AND THE ART OF ADVERTISING
By Rene Devries
Walter Allen Stults, the Chicago basso, and his wife, Monica Graham Stults, soprano, recently published in this paper an advertisement so different from any other as to cause much comment on the part of musicians, not only in Chicago and Evanston, where the Stultses teach and reside, but also all over the country, as proven by the many letters they have received. Managers desiring to secure dates were not the only ones who communicated with them. Many musicians inquired as to the results obtained through the publication of the advertisement, which appeared in the Musical Courier of May 17. The advertisement, to be sure, was unique. The Stultses had written an open letter to the local managers of the United States and Canada. They informed prospective buyers that they “are willing to book on the basis of your audience must be pleased, or no fee claimed.” Naturally, before accepting the advertisement, the writer asked Mr. and Mrs. Stults if their promise to the managers was bona fide, and upon receiving an affirmative answer the copy for the advertisement was approVed.
When asked his reason for departing from the beaten path, Mr. Stults answered: “I have read many of your articles on The Art of Advertising and have profited by them. You wrote that musicians were in no way different from business men: they were selling a commodity and should advertise their wares in a dignified yet forceful manner. Furthermore, that musicians should show discernment before placing an advertisement. They should consult an expert who could give them pointers as to the making up of the copy and should show as much originality in their publicity as possible. Thus, the extraordinary announcement! There are tailors who advertise ‘No fit, no pay’; there are good patent medicines that advertise ‘Use six bottles—if not satisfied, your money back’; there are department stores which advertise, ‘We want to satisfy. If not pleased, return the merchandise and money will be cheerfully returned.’ Now then, it is very seldom that merchants have to return the money, as, generally speaking, they give their patrons their money’s worth. Once in a while the merchandise may not prove as good as it was advertised; it might prove no good ׳at all. Then the customer’s legitimate claim comes in and he is returned his money, feels good and will buy again from the same people. The same with us; we have made good everywhere, but it may be that among the dates that we fill next season there may be one or two places where we will not give entire satisfaction. _ A first class manager will not take advantage of us; that is to say, refuse to pay if we make good, but if we do not we will have given our services for nothing and, getting no pay, no one can be dissatisfied. Once in a while an unscrupulous buyer will try to return a piece of goods to firms advertising that money is refunded if the patron is not satisfied. They give him back his monev, but if really the goods are in fine condition, the name of the buyer is placed on a black list and the next time he wants to buy, he is informed that he had better go elsewhere.”
Musicians should take advantage of Mr, Stults’ ideas. He may be a pioneer or. a modernist ,among advertisers; but there is one thing sure: he has studied the art of advertising, which all musicians should do as it is invaluable to them at all times. To sing־ well, to play well, to compose well is so common today that one must do much more than that to attract the attention first of the managers, and secondly of the public. One must know how to advertise his own wares. It may not be better than that of the
^ÎîTQU'iiBlanîïXnstiiiît? of (!)nati ernest bloch, Musical Director
2827 EUCLID AVE., CLEVELAND, OHIO Mrs. Franklyn B. Sanders, Executive Director
VIRGINIA GILL Lypic Soprano
“A. Voice oí Distinctive Charm” CONCERT-ORATORIO-OPERA
Camden, New Jersey
Address : 1014 Division Street
"From the first gracious bow to the final ‘tick tock’ of her ‘Clock Song,’ Anna FItziu, was in perfect harmony with the large audience that greeted her. Anna Fitziu's tones are clear as a bell and absolutely true and with all of her great love in her voice, she sings straight to the souls of her audience.”—Florida Metropolis.
Management:
E. JOHNSTON
R.
Ama FITZIU
1451 Broadway New York
GUEST ARTIST SAM CARLO OF* ERA CO.
FREDERIC FREEMANTEL
WILL CONDUCT A VOCAL MASTER CLASS COURSE IN NEW YORK
Voice Production and the Art of Singing—June 15th to August 4th
Address: 50 West 67th Street, New York, N. Y.
ENROLLMENTS NOW
CURRENT MUSICAL PRIZES AND SCHOLARSHIPS
[The Musical Courier will endeavor to keep this department up to date and to that end requests that all notices and prospectuses of musical prize contests be sent to the Musical Courier so as to be included in this department. It will be found that in each contest the name and address are given, to which intending candidates may apply directly for further information. Manuscripts are submitted at the risk of the composer.—Editor’s Note.]
The Berkshire Music Colony, Inc. (details in issue February 15)—$1,000 for chamber composition which shall include one or more vocal parts in combination with instruments. Contest ends April 15, 1924. Hugo Kortschak, 1054 Lexington avenue, New York City.
Chicago Musical College (details in issue March 8) Sev.enty-three prizes and scholarships, amounting to more than $20,000. Chicago Musical College, 624 South Michigan avenue, Chicago, 111.
Bush Conservatory (details in issue February 15) —Free scholarships for the summer school from June 27 to July 31. C. F. Jones, registrar, 839 North Dearborn street, Chicago, 111.
Philadelphia Conservatory (details in issue March 1)—Free scholarships for the Summer Normal at Beechwood School from July 5 to August 2. P. D. Cone, Eastern Manager, Art Publication Society, 1702 Walnut street, Philadelphia, Pa.
Baylor College—$1,000 in scholarships and silver cups to winners in contests for piano, violin, voice, vocal quartet and orchestra. E. A. Schafer, Secretary, Baylor College, Belton, Texas.
American Conservatory (details in issue March 22)
■—Free scholarships for the summer session from June 25 to August 4. American Conservatory, 503 Kimball Hall, 300 S. Wabash avenue, Chicago, 111.
Chamber Music Association of Philadelphia (details in issue April 12)—$500 for composition for string quartet. Score and parts must be in the possession of the Chamber of Music Association of Philadelphia, 1317 Pennsylvania Building, Philadelphia, Pa., not later than November 1.
Lorenz Publishing Company (details in issue April 5)—Three prizes amounting to $325 for unpublished anthem. Contest ends July 1. Lorenz Publishing Company, 216 West Fifth street, Dayton, Ohio; 70 East Forty-fifth street, New York; 218 S. Wabash avenue, Chicago, 111.
The Gunn School of Music and Dramatic Art, Inc. —Six scholarships for the summer master classes. The Gunn School of Music and Dramatic Art, Inc., 1254 Lake Shore Drive, Chicago.
W. A. Clark, Jr., president of the Philharmonic Orchestra of Los Angeles—$1,000 for the best symphony or symphonic poem for orchestra and $500 for the best chamber music composition (trio, quartet, quintet, etc.) by a composer of the State of California. Contest ends September 1. Caroline E. Smith, manager of the Philharmonic Orchestra, 424 Auditorium Bldg., Los Angeles, Cal.
Civic Summer Master School of Music—Free scholarships for the six weeks’ session, June 25 to August 4. Secretary Civic Music Commission, Box 514, Winston-Salem, N. C.
Ithaca (N. Y.) Conservatory of Music—About one hundred free and partial scholarships, including a master scholarship under Cesar Thomson.
The Arts and Festivals Committee of the United Neighborhood Houses—$100 for a community pageant. Competition closes October 1. Arts and Festivals Committee, United Neighborhood Houses of New York, 70 Fifth avenue, New York.
Otokar Sevcik—One violin scholarship for his New York class, beginning September 1. Ottokar Bartik, Metropolitan Opera House Bldg., 1425 Broadway, New York.
Alabama State Federation of Music Clubs (details in May 3 issue).—Twenty-eight scholarships in prominent schools throughout the country and with noted private teachers offered to worthy talent in the State of Alabama. Mrs. W. L. Davids, Troy, Ala.
The Society for the Publication of American (Chamber) Music.—Manuscripts should be sent under nom de plume to William B. Tuthill, Secretary, 185 Madison avenue, New York City.
Theodor Bohlmann School of Music—Contest for annual scholarship given by Mr. Bohlmann held September 19. Executive Director, Mrs. Jason Walker, 1156 Union Avenue, Memphis, Tenn.
Andalusia Summer School of Music—•Scholarships granted to talented and deserving students. Awards are made by competition. Andalusia Summer School of Music, Mrs. T. F. Plummer, Business Manager, Andalusia, Ala.
Mana-Zucca—Scholarship in piano and one in song coaching for next season at Miami Conservatory of Music. Bertha Foster, director, Miami Conservatory of Music, Miami, Fla.
Buffalo Conservatory of Music—Free and partial scholarships in advanced grades. Buffalo Conservatory of Music, 255 Norwood Avenue, Buffalo, N. Y.
Swift & Company (details in issue May 31)—$100 for the best musical setting of the poem, The Sea, by James McLeod. Contest ends July 1. D. A. Clippinger, 617-18 Kimball Building, Chicago, 111.
A. De Smit (details in issue May 31)—500 and 300 francs for a number of compositions of a lighter sort. Competition closes November 1. A. De Smit, 187 Faubourg Poissonnière, Paris, France.
Bellman Piano Studio—One free and one partial scholarship to talented students for the summer session. Bellman Piano Studio, 239 West Seventy-second street, New York City.
Madrigal Club—$100 for the best setting of G. Wither’s poem What Care I? Setting must be in madrigal form for chorus of mixed voices a cappela. Competition ends September 15. D. A. Clippinger, 617 Kimball Building, Chicago, 111.