23
THE CHICAGO BANKER
October 16, 1909]
Mechanical Wisdom Isn’t Needed
The world’s record for low upkeep belongs to the Winton Six.
In two years, 20 Winton Sixes ran 184,190 miles on total upkeep expense of $142.43.
This distance is seven times the circumference of the earth, 70 times the distance of the igog Glidden tour, and 450 times the distance'of the Vanderbilt cup race.
These upkeep figures (sworn to by 20 individual owners) cover continuous running of 43.8 miles per day, for each car, every day, and average 77 cents per 1000 miles.
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If the quality wasn’t in the Winton Six, it wouldn’t be able to make endurance records like these: it wouldn’t be able to stand up and guard its owners against upkeep bills.
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In buying your next car, use the Winton Six as your standard of comparisons. You will be surprised how simple and easy it is to understand relative merits, relative values and relative prices.
And understanding these things simplifies your selection of a new car and insures you against making a mistake.
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Our literature tells the story of motor car values in a convincing way. We explain the differences between fours and sixes, and puncture a few well-nursed fallacies. Write us today.
An oil-bathed, multiple-disc clutch, running on ball bearings, has quality superior to cone and other early types.
A selective type transmission, running on ball bearings, is superior to the progressive type, with or without ball bearings.
The shaft drive outclasses all other forms.
A self-cranking motor is superior to the you-must-crank type.
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The quantity and quality of the car determine the quantity and quality of its service.
Thus the Six shows its superiority in quietness, smooth operation, range of speed on high-gear and hill-climbing capacity, all of which are readily observable in comparative demonstration rides.
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When the prospective buyer finds the car that meets his requirements in quantity and quality, let him then figure the cost.
Purchase prices vary widely.
The buyer will find the 48-H. P., selfcranking, six-cylinder Winton Six selling at $3000.
He will find no other car of relative power at anything like this price.
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Nor will he find any other car of relative power which renders service at so low an expense for upkeep.
NO man needs to be mechanically wise to select a motor car.
In five minutes any business man can master the essentials.
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What the buyer gets in any motor are:
1—Quantity of car.
2—Quality of car.
3—Quantity of service.
4—Quality of service.
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It needs no logic to understand that a 20 H. P., two-passenger car has less quantity than a 48 H. P., five-passenger car.
Quantity is something you can see.
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Quality is partly proved by price.
■You have no right to expect the same quality at $1500 that you ought to expect at $3000.
But price isn’t the final test.
Because if conditions (such as poor manufacturing methods) figure in the cost, that proportion of the price does not represent quality.
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Elements of quality are numerous in the car itself.
Six cylinders represent more quality than four, two or one.
A Bosch or Eisemann magneto represents highest quality in ignition devices.
The Winton Motor Carriage Company, 100 Berea Road, Cleveland, Ohio.
Winton Branch Houses (owned and operated by the company) in New York, Boston, Philadelphia, Baltimore. Pittsburg, Detroit, Chicago, Minneapolis,
Seattle and San Francisco.
V(/hen ^Writing to Advertisers, Please detention The Chicago Banker.