23
THE CHICAGO BANKER
September 4, /909]
There’s a Lot of “Bunk” in Automobile Selling
semi-elliptical springs, supplemented with four shock absorbers.
Its long wheel-base (124 inches) does not prevent short turning, because the frame is inswept in front.
Its motor, which is identically the same as last year (because it needed no improvement), is completely housed from dust and dirt-—not a single working part exposed. Ask any machinist what that means in power, economy, service, satisfaction and supremacy.
This car sells at $3000. It isn’t excelled at any price. We ourselves make a car at $4500, but it isn’t a bit better— it is simply bigger—60 horse-power motor, seven-passenger body.
The $3000 Winton Six represents the absolute limit of motor car value. It is the one car that gives maximum car-merit at minimum market price.
Let us send you the details. We want you to know about “Sixes vs. Fours;” you don’t have to be a mechanical expert to understand the facts. And by all means get the full details about the ten* Winton Sixes that ran more than four times around the earth on $127.30 repair expense.
Clip the coupon and send it today.
There is no wisdom in buying less than maximum merit, nor in paying moie than the market price.
Maximum car ■merit is found today in six-cylinder cars only.
All other types — ones, twos and fours — represent merely the lower stages of progress toward the Superior Six.
This is a fact which we prove with the Winton Six, without asking you to take anything for granted.
The superiority of the Winton Six over all other types is shown in its:
1	— Perfectly smooth and comfortable operation.
2	— Quietness.
3	— Flexibility.
4	— Hill-climbing.
5	— Marvelously low cost of upkeep.
Furthermore, the Winton Six is the only car that starts from the seat without cranking.
Then there’s the price. At $3000 you can purchase a 48 horse-power Winton Six with four speed transmission, oil bathed multiple-disc clutch, dual ignition, and the liveliest carburetor extant.
Its beautiful five-passenger body is long and low, and is suspended on comfortable
FOR instance, the salesman whose price is so high that his car’s merit can’t possibly equal the dollars asked, is compelled to deal in “bunk” about “prestige.”
Analyzed, “prestige” appears to be a nameless something that you pay for but do not receive.
“Prestige” adds to the cost without helping the quality.
“Prestige” is a subterfuge to get you to buy something that you would be unlikely to buy on its merits.
Something that wouldn’t stand analysis.
The less actual merit a car has, the more “prestige” it needs to make it sell.
When a salesman talks “prestige,” decide right away that his car is deficient, else he would talk CAR.
Because, after all, it is only a car that he can sell and you can buy.
There is no real prestige except that which comes from the enjoyment of a superior car.
It is the prestige of wise selection and purchase.
And the only wisdom in purchasing a motor car is to get maximum car merit at the minimum market price.
THE WINTON MOTOR CARRIAGE CO. 100 Berea Road, Cleveland, Ohio. Please send Winton Six literature to
THE WINTON MOTOR CARRIAGE CO.
Member A. L. A. M.
CLEVELAND, U. S. A.
Winton Branch Houses (,owned and operated by the company) in New York, Boston, Philadelphia, Baltimore, Pittsburgh, Detroit,
Chicago, Minneapolis, Seattle and San Francisco.