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THE CHICAGO BANKER
August 21, jpop]
Your dealer can equip your ■ Camera with the Goerz Lens whether it is a Seneca, Century, Ansco, Premo or any Kodak
There is a Goerz Lens for work in which quickness is paramount.
There is a Goerz Lens for sharp detail work which has a wide angle.
There is a Goerz Lens for long-distance work which brings the object especially near.
Enough of each of these three qualities is combined in the Goerz Dagor to make it the best all-around lens for the man who doesn’t wish to specialize but who wants one lens capable of the widest range of work.
Everyone who wishes to do really serious and good photographic work 6hould insist on having his camera equipped with the Goerz Dagor. Any dealer in cameras or optical goods has, or can get, the Dagor. Our free catalogue, sent on request, describes Goerz Lenses, the XL Sector Shutter (quick, smooth, compact and accurate), Trieder Binoculars (small in size, yet powerful) and Anschutz Cameras.
C. P. GOERZ AMERICAN OPTICAL COMPANY
Office and Factory: 79 East 130th Street, New York
Dealers’ Distributing Agencies: In Chicago—Jackson & Semmelmeyer: San Francisco—Hirsch & Kaiser; In Canada—R. F. Smith, Montreal.
Some of the Latest Books
(Continued from page 25) which have never before been published, his two inaugural addresses, his eight annual messages to congress, and all of his most important other documents, including his celebrated proclamation against nullification, and his veto message on the Bank of the United States.
There are a number of other letters in existence, notably those in the Library of Congress, and also a number of other documents. But these have been excluded by the editor as being mere duplication of those which are included, or an account of not being germane to the subject of the volume. The reputation of the editor is a full guaranty that the selections have been wisely made, and a critical examination of the work shows that he lids prrmrnie’t::;. fiis task with discrimination and a true sense of historical proportion.
The introduction is a brief but comprehensive essay on Jackson’s place in the history of America. Its value is enhanced by a brief biographical outline of his life, a list of the members of his cabinet and a number of valuable and interesting foot-notes which give the work a fitting historical background. The work is rounded out by those two adjuncts which all good books should possess, but which they so often lack—a good bibliography and an elaborate analytical index. Price, $2.50.
A new book has been published by the C. M. Clark Co., of Boston, dealing with the problems of the great western plains. The book is entitled “The Law of the Range,” and was written by Wayne Groves Barrows, who deals with the temptations which come to the big-hearted men of the western country, and there is throughout a beautiful love-story which redeems and softens the harshness of the methods used in the West to bring about results, where the master generally was the man of the greatest strength or greatest resources.
Mr. Barrows has dedicated his. work to Ella W. Peattie, the well khqtyntgtorf(■ writer and distinguished critic of Jfi¿ ׳ Chick^o Tribune. This dedication is in some iiieisflre a pledge to the public of its high character, of course it was not so dedicated without Mrs. Peattie’s full consideration and consent. The story is full of action rather than depth of plot, but is clearly told and will give the reader a fair idea of the people about which it is written and about the times in which they lived. The book is illustrated by several full page pictures and is intended to sell for $1.00.
Selling a New International Currency by Advertising
leading banks of the United States, has made the new cheques popular abroad,” says Edwin B. Wilson, who books advertising.
“Before the first of the cheques was sent out by us and before the first step was taken in our advertising campaign to the consumer—in this case, the prospective traveler—an immense amount of preliminary work had to be done. Through a very complete system of circularization and correspondence, backed up by aggressive, personal follow-up work, thirty thousand banks and bankers, great hotels and shops in all parts of the world were successfully reached and their agreements to cash the travelers’ cheques on sight secured. This advance work took many months and cost many thousands of dollars.
“At the same time work of equal importance was being carried on among the banking institutions of the United States and Canada. In addition to the 10,500 banks in the Bankers Association, whose aggregate resources are $14,000,000,000, there are many non-member
The Printer’s Ink expert tells the story of the “Traveler’s Cheque’’ as it is be-in¿ sold by 1300 banks under authority of the American Bankers Association, through the Bankers Trust Company, of New York
virtually in the position of a wholesale house of small banks all over the country, as retailers.
When the American Bankers Association set to work on the problem of producing an ideal form of international currency there were in use many varying forms of travelers’ money orders. The situation, as a result of this multiplicity of currency devices, was one of the greatest confusion.
“Because of the risk entailed by foreign bankers and business houses in cashing miscellaneous, unprotected paper, the approval of this system by the American Bankers Association, whose membership includes 10,000 of the
One of the greatest bugbears which besets the American tourist in foreign lands—the difficulty of keeping himself constantly supplied with the proper sort of currency—is finally being overcome this summer by means of an up-to-date magazine advertising campaign conducted in the interests of the “travelers’ cheques” recently perfected by the American Bankers Association.
These cheques, which represent the highest achievement so far in the shape of meeting the demand for a simple and convenient method of carrying funds abroad, have already proved immensely popular with travelers. They are in effect an international money.
Although devised by the financial experts of the American Bankers Association, who worked out their final form after long study, the association is not allowed by its charter to engage in their sale. The work of handling them has, therefore, been turned over by the association on contract to the Bankers Trust Company, of New York City, which stands