[Volume XXVII
THE CHICAGO BANKER
30
SAFES AND OFFICE FIXTURES
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BOOKS ON BANKING, FINANCE
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FOR SALE—Lot of high grade deposit boxes, good as new, two steel vaults, screw door and manganese safes, all good as new. We carry the largest stock of safes in the Wed. DONNELL SA FE COMPANY, 200-202 E. Washington St., Chicago, 111. Established 1886.
BANK FIXTURES FOR SALE
The Ottumwa National, Ottumwa, Iowa, has enlarged its banking room and offers for sale a complete A. H. Andrews CS. Co. set of oak fixtures, five wickets, desks, chairs, cages and counter. These are “good as new” and will be sold cheap. Photographs and plans furnished. Can be fitted to any room. Address the Cashier, Ottumwa National Bank, Ottumwa, Iowa.
FOR SALE
Burroughs adding machine at a bargain; very little used ; in perfect order ; cost $350• Address BURROUGHS, care of Chicago Banker.
HELP WANTED
Good Bank Men Wanted — Applications by experienced men will be received by a prominent Chicago Bank for the following positions : First, General Man who can keep books, and relieve tellers; Second, Transit Department men who can run adding machines; Third, Bookkeepers; Fourth, a Head Messenger; Fifth, Messengers. Applications, with references, should be addressed to No. 2244, care of Chicago Banker.
The Credit Man and His Work. By E. St. Elmo Lewis, f ostpaid, $2.00.
This book stands unrivaled in first position for its thoroughness and for the authoritative way in which the whole complex subject of credits is handled. It is for the practical man and wi.l well equip him for any position which has to do with credit work in business, banking, or corporation management.
The National Bank Act, with Amendments. Annotated by J. M. Gould. Postpaid, $3.12•
No one can know too much about the BANK ACT, and all the disputed and much-discussed points are fully covered in this valuable work.
The Principles of Money and Banking. By
Charles A. Conant. It is a new and complete exposition of its subject. Two Volumes. Postpaid, $4.25.
The Pitfalls of Speculation. By Thomas Gibson. Postpaid, $1.20.
A book dealing exclusively with marginal speculation, and analyzing in a clear and simple manner the causes of failure in speculation, with a suggestion as to the remedies.
The Use of Loan Credit in Modern Business• By Thorstein B. Veblen. Postpaid, 28c.
The above books are the best of their kind, and will be promptly forwarded upon receipt of price.
THE CHICAGO BANKER,
407 Monadnock Block, Chicago•
Investment Bonds. By F. Lownhaupt. Postpaid, $1 90.
Prospective investors who wish to make advantageous use of their money will do we'l to take notice of this volume. The author does not theorize, but tells only plain facts of the relation of the bond to its issuing Corporation, and of the general investment aspect of the Instrument.
Money and Credit. By Wilbur Aldrich. Postpaid, $1.37.
This volume contains much valuable information and much sound discussion on money and credit.
Principles and Practice of Finance. By Edw. Carroll. Postpaid, $!.85.
A Practical Guide for Bankers, Merchants, and Lawyers. Together with a Summary of the National and State Banking Laws, and the Legal Rates of Interest. Tables of Foreign Coins, and Glossary of Commercial and Financial Terms.
The Banking and Currency Problems in the United States. By Victor Morawetz. The author takes up the problem of the National Monetary Commission, appointed by Congress, and discusses the means of providing a permanent safeguard against money stringencies and panics. Postpaid, $1.10.
The Monetary and Banking Problem. By Logan G. McPherson. i2mo. Cloth,$1. Postage 10c.
These articles have elicited the praise of both economists and bankers.
AND ECONOMICS
Credit. By J. Lawrence Laughlin of the Department of Political Economy, University of Chicago. Postpaid, 53c.
The nature of credit and its effect on prices have long been a subject of disagreement among economists. Its basis is commonly assumed to be money or bank reserves.
Essentials of Business Law. By Francis M. Burdick, LL. D., Professor of Law in Columbia University. i2tno. Postpaid, $1.50.
This book is not written lor lawyers, nor for professional students of law, but it shows how the rules of law governing the commonest business transactions have been developed, and it tells what they are to-day ׳Technical law terms have been discarded as far as possible, and when they are used they are so explained and illustrated as to be easily understood. The principles of law are not set forth in the form and style known to the leather-bound law book, but are simplified and expressed in clear, lucid, every-day speech
Foreign Exchange. Tables converting foreign money into United States Money, and United States money into foreign money at all commercial rates of exchange used in financial transactions between the United States and foreign countries. All about foreign exchange, including various forms of foreign commercial paper and terms, abbreviations, etc. P'or banks, bankers, steamship agents, importers, exporters and manufacturers. Cloth, $5.00.
Government Regu'ation of Railway Rates. By Hugo R. Meyer. A Professor ol Political Economy in the University of Chicago Postpaid, $1.60 net.
reached ninety millions of people—and he created a lobby in every legislative hall that no politician could withstand. He talked to men as man to man. He was perhaps by some standards, undignified. But any man who can boast of the confidence and trust and leadership of 90,000,000 of people, can afford to be undignified! Viewed from no matter what angle whether it be that of a practical business man desiring only to make profits, or that of the thoughtful man of affairs, desiring to be right, or of that man who simply desires to do good, advertising is a means by which he may almost endlessly multiply whatever power fate has given him.
“The Other Side of the Door”
If you liked “The Man in Lower Ten” you will like “The Other Side of the Door,” the ne v Bobbs-Merrill production, by Lucia Chamberlain. It is not a detective story nor a baffling plot story, but a new brand entirely —yet a mystery which at times seems to be unsolvable. It has remained for Lucia Chamberlain to develop the romance of mystery. In “The Other Side of the Door” there is a constant quivering or palpatation, a kind of romantic glow or fervor entirely different and thoroughly artistic.
Her name is Eleanor Fenwick and she lives in old San Francisco, the San Francisco of the Vo’s, the good, gray city of romance and mystery. A girl of excellent family, of refinement, of delicate nature, she is brought by sudden chance into contact with the crucial and desperate. As she passes along a deserted street early one morning she hears a pistol shot. The door of a gambling house flies open and a murdered man falls out backward. Over him leaps another man, with a wild look that fills the street with terror.
Was ever love story begun in such fashion? Love story, indeed, it is, for the girl and the rushing man, in that terrible moment, know the first stirring of passion.
All who enjoyed “The Coast of Chance”— and their name is legion—will need no recommendation to Mrs. Chamberlain’s new story.
Published by Bobbs-Merrill Co., Indianapolis, at $1.50.
and many societies, by personal acquaintanceship and contact with people, and it is simply a multiplication of business getting personality of the bank through the many channels of printer’s ink.
Advertising annihilates distance, it can be made to bring into your town investors from remote corners of the world. It makes it possible for you to familiarize every man, woman, and child in your territory with the services which you are able and willing to give. It gives you an opportunity to compete favorably with your opponent because it puts service above sizes.
It offers you the same power which President Roosevelt used so effectively. It has been said that there were three advertisers in the United States : one was Lawson, and Roosevelt was the other two. That remark in the mouths of some was meant to be a disparagement, but I have always considered it the greatest compliment that was ever paid our former president.
While not claiming to be a prophet, or the son of a prophet, I feel sure that in the near, as well as far to come, when the personality and character of President Roosevelt shall be analyzed by the pens of the future historians of the present, his ability to live, to study, and to work close to the heart and lives of the great American people will be accepted as his most signal virtue and capacity.
He recognized in the American press one of the greatest agencies by which he could reach our people and make them understand the vital moral political problems of our day. He had faith in their great common sense. He read history aright when he saw that ignorance had been the stumbling block to justice towards all—that people do not have faith in leaders whom they do not understand. He got the people started right in lines which will lead to a greater realization than any nation of the world has ever imagined.
He used the press. What did he do when he had something to accomplish? Did he whisper it in a dark corner to a friend? Did he try to pass special legislation? I don’t think he did, but he mapped out the course that he knew to be right. He multiplied it by 18,000 newspapers and magazines, and he
After a period of six months collecting data on the subject from the correspondents of his bank, he found that advertised banks made a net gain over the nqn-advertised banks in a given time as follows: In assets 26 per cent: in deposits, 29 per cent; in surplus, 26 per cent; in capital, 26 per cent.
I recently quoted these figures to a bank president whose bank has but recently been converted to the advertising plan, to find he was not a friend of advertising. He was, in fact, very much against it, but some members of the board of directors and the cashier had practically forced an advertising campaign owing to the fact that competition had set a rather strenuous pace.
The president wasn’t disposed to give credit to the advertising for the increased business in his bank at all. He talked in a vague way of “better business conditions,” “political stability being restored,” “work of general economic laws in favor of banks,” “increasing intelligence of the people relative to banking.”
I asked him where the people had learned more about banking, and he gave some more glittering generalities, of the kind some bankers still feed to their supposedly ignorant interviewers.
But his explanations didn’t explain.
I suppose many of you are familiar with the fact that during the recent panic a West Virginia banker made some investigations about these banks who had failed. Among n failures, only 3 used advertising. One of these who used advertising changed copy monthly and this surely was an indication that the advertiser had a very slight conception of real advertising.
No one of these banks failed because of a run on the part of the depositors. In point of fact, the banks who advertise are almost united in saying the advertising they have done has been one of the greatest assets during the recent trouble. I have given you these facts, gentlemen, in order to bring home to you the realization that advertising is not simply a matter of putting the name of your bank and a few prominent names in the newspaper. It is the twentieth century way of doing what was formerly accomplished by the banker through membership in the church, in the lodge, clubs.