29
THE CHICAGO BANKER
July io, 1909]
Your dealer can equip your Camera with the Goerz Lens whether it is a Seneca, Century, Ansco, Premo or any Kodak
There is a Goerz Lens for work in which ■ quickness is paramount.
There is a Goerz Lens for sharp detail work which has a wide angle.
There is a Goerz Lens for long-distance work which brings the object especially near.
Enough of each of these three qualities is combined in the Goerz Dagor to make it the best all-around lens for the man who doesn’t wish to specialize but who wants one lens capable of the widest range of work.
Everyone who wishes to do really serious and good photographic work should insist on having his camera equipped with the Goerz Dagor. Any dealer in cameras or optical goods has, or can get, the Dagor. Our free catalogue, sent on request, describes Goerz Lenses, the XL Sector Shutter (quick, smooth, compact and accurate־), Trieder Binoculars (small in size, yet powerful) and Anschutz Cameras.
C. P. GOERZ AMERICAN OPTICAL COMPANY
Office and Factory: 79 East 130th Street, New York
Dealers’ Distributing Agencies: Tn Chicago—Jackson & Semmelmeyer; San p Francisco—Hirsch & Kaiser; In Canada—K. F. Smith, Montreal.
SALE of BONDS
$150,000 Street and Sidewalk Improvement Bonds for jt Goldsboro, N. C.
ON THURSDAY, JULY 15, 1909, the Board of Aldermen of the City of Goldsboro, N. C. will receive sealed proposals for purchase of bonds in the sum of $150,000.
Said bonds to run for a period of forty years, with interest payable semi-annually in New York. All bids must be accompanied by a certified check of 3% payable to the city of Goldsboro. Bidders requested to submit two separate bids, one on a basis of 4% interest, and the other on the basis of 4K>% interest. No bids will be considered for less than par.
The City reserves the right to reject any and all bids
Bids must be filed with City Clerk on or before 12 o’clock M, Thursday, July 15, 1909.
D. J. BROADHURST
CITY CLERK
City of Goldsboro, N. C.
will offer for sale on July 15, 1909, street and sidewalk bonds in the sum of $150,000.
The private laws enacted by the last General Assembly of North Carolina, which will include the act authorizing this bond issue, have not been printed in book form, and we can only refer to it as House Bill 1654 and Senate Bill 605.
Present rate of taxation, 83.
When bonds are sold rate will be 99.
Assessed value of property, 2-3 bases $4,000,000. Actual value, estimated, $6,000,000.
Taxable polls, 1,000.
City Holdings
Value of city’s real estate .... $ 51,800.00 Value of city’s personal property .	.	10,800.00
Value of city’s water and light plants 125,000 00 Sinking fund for bond redemption .	65,597.12
Total..........................$253,197.12
mercantile buildings, warehouse and apartment buildings.”
Candidly, gentleman, which one of these advertisements would get your money? I know׳ which one does get the money. I know the kind of advertising it pays some Eastern banking and bond houses to spend $25,000 a year to publish. Savings bank advertising could be enlivened too. Too often it is preachy—highfalutin and technical. Let me quote from Philip Armour:
“I lay it down as a safe proposition that the fellow who, every little while, has to break into the baby’s bank for car fare, isn’t going to evolve into a Baron Rothschild,” and say it would make a good savings bank advertisement. It may shock you, but it has brought business for a bank who used it on a blotter and sent it among the employees of the factory district.
I am talking beyond my time,'however, but want to say, in conclusion, that advertising pays bankers: to gain in prestige, confidence, dollars.
Let me quote Henrv G. Longhurst of the California National Bank, of Sacramento.
is the simplest of all forms of securities, involving no complex questions of legality of issue, priority of lien, franchises or legislation. Second. The security is definite, tangible, income-producing property, with a value that is readily ascertainable, and always open to the personal inspection of the bondholder. Third. The income for the protection of interest and principal is definitely known and uniformly maintained. Fourth. In many instances leases for space in the building are assigned to the trustee, who has thus continually at his command the income from the property for the additional protection of the bondholders. Fifth. In every case these bonds are issued under our serial plan, whereby the debt is steadily reduced by annual or semiannual payments on account of principal, and the margin of security correspondingly increased. Sixth. Behind these bonds is our judgment as to the value and desirability of Chicago real estate, which is based on more than forty years of continuous and successful experience in this field. A special circular just published described a number of issues of this class of Chicago down-town office-building property,
Indebtedness
BONDS	DATE	YEAR	%	AMT.
Sewer.......... 1898	30	6	$ 30,000
Funding........ 1901	12	5	10,000
Waterworks	. . .	1902	40	4i	50,000
Street Imp.	...	1902	30	4|	20,000
City Hall ....	1902	30	4i	15,000
Electric Light	. . .	1902	20	4J	25,000
Funding........ 1905	30	4|	18,000
Total...........................$168,000
Other Indebtedness................... 39,403
Total...........................$207,403
The city owns an electric alarm system that cost $4,000.
No bonds issued without providing sinking fund for redemption.
D. J. BROADHURST
CITY CLERK
J. L. BARHAM
CITY ATTORNEY
June 22, 1909