9 MOOSEHEART MAGAZINE Principle of Success So sure am I of the truth of my statements—so absolutely positive am I of the correctness of my assumption and so absolutely certain am I that this Principle in your hands will work wonders for you—that I am willing to place this Subtle Principle of Success in your hands, at my expense, without any obligation whatsoever, on your part. You will recognize the tremendous value of this Principle within less than thirty minutes— in fact, almost immediately, as you become conscious of it, you will realize its practicability, its potency, its basic reality and its power and usability for your personal profit, pleasure, advance ment, prosperity, success and supremacy. Thousands of individuals claim that the Subtle Principle of Success is worth a thousand dollars of anyone’s money. Some have written that they would not take a million dollars for it. You will wonder that I do not charge a thousand dollars for the Subtle Principle of Success—for disclosing this Principle—after .you get it into your possession and realize its tremendous power and influence for your success and supremacy. I, myself, have derived such tremendous results—amazing results—from its power, that I want every man and women to have this key to success, prosperity, wealth and supremacy. This is why I am willing to send it to any one—to any address, without any obligation whatsover—this Subtle Principle of Success is yours to keep, yours to use for the attainment of your success, happiness and supremacy. Remember, you are under no obligation whatsoever, to pay or return anything to me. The Subtle Principle of Success is yours to keep. You would never forgive me, and I could never forgive myself, nor could the creative forces of the Universe forgive us, if I failed to bring you to the point of using this subtle principle of success. You would never forgive me if I failed to do for you that which you would do for me, if our positions were reversed. You want success of some kind. This is your opportunity to get it—to get what you want. Write your address on the form below, or write me a postal or a letter, asking me to send you the Subtle Principle of Success without any obligation of any kind whatsoever, on your part, and you will receive by return mail, the Subtle Principle of Success—a Principle of supremacy —the key to your every success—the equal to which you have never seen. ALOIS P. SWOBODA 82 i Berkeley Bldg. W. 44th St., N. Y. City ALOIS P. SWOBODA, 821 Berkeley Building, West 44th Street, New York City You may send me at your risk and expense, the Subtle Principle of Success. I promise you and myself to help myself to the utmost through the Subtle Principle of Success. I promise to accept the Subtle Principle of Success with an eager, and open mind for my advantage. I am above nineteen years of age and I am sincere and honest in my statements. It is understood that I am not ob’igei to return or to pay for the Subtle Principle of Success. (Write plainly) Name Address ............................. ............. City ............................................ State ........................................... Editor’s Note.—The above statement in Mooseheart Magazine is absolutely guarantee., i.i every way to be as represented. sciously or unconsciously. I also discovered a principle of evolution and believed that if I used it, my conditions would change, for I had but one disease—failure, and therefore there was but one cure ■—success, and I began to use this principle and out of the use arose my ambition, my powers, my education, my health, my success and my supremacy, etc., etc. You may also use this principle of success deliberately, purposefully, consciously and profitably. Just as there is a principle of darkness there is also a principle of failure, ill-health, weakness and negativeness. If you use the principle of failure consciously or unconsciously, you are sure always to be a failure. Why seek success and supremacy through blindly seeking to find your path through the maze of difficulties? Why not open your “mental eyes” through the use of this subtle success principle, and thus deliberately and purposefully and consciously and successfully advance in the direction of supremacy and away from failure and adversity? I discovered this subtle principle—this key to success—through misery and necessity. You need never be miserable to have the benefit of this subtle principle. You may use this success principle just as successful individuals of all times, of all countries, of all races, and of all religions, have used it either consciously or unconsciously, and as I am using it consciously and purposefully. It requires no education, no preparation, no preliminary knowledge. Any one can use it. Any one can harness, employ and capitalize it, and thus put it to work for success and supremacy. Regardless of what kind of success you desire, this subtle principle is the key that opens the avenue to what you want. It was used by George Washington, Alexander the Great Mende'ssohn. Copernicus, Confucius, Mohammed, Cicero. Demosthenes. Aristotle. Plutarch. Christonher Columbus, '/andernilt. Marcus Aurelius, Lvcurgus, Pericles. Benjamin Franklin, Ciemenceau. Marshall Fie?d. Sarah Bernhardt, Galli-Curcl, Nordica. Melba. Cleopatra, Fri:son. Newton, Wanamaker, Phil Armour. Andrew Carnegie Frick. Elbert Hubbard, Shakespeare, Mozart, Moses Caesar, Napoleon, Roosevelt, Rockefeller, Herbert Spencer, Emerson. Darwin, Morgan, Harriman, Woodrow W'Jsou Charles Schwab. Lloyd George. Charles E. Hughes, Abraham Lincoln. and thousands and thousands of others—the names of successful men and women of all times and of all countries and of all religions, and of all colors, make a record of the action of this Subtle Principle of success. None of. these individuals could have succeeded without it—no one can succeed without it—no one can fail with it. Every one realizes that human beings owe a duty to each other. Only the very lowest type of human being is selfish to the degree of wishing to profit without helping someone else. This world does not contain very great numbers of the lowest and most selfish type of human beings. Almost every one in discovering something of value, also wants his fellow man to profit by his discovery. This is precisely my attitude. I feel that I should be neglecting my most important duty towards my fellow human beings, if I did not make every effort —every decent and honest effort—to induce every one also to benefit to a maximum extent through the automatic use of this subtle principle. I fully realize that it is human nature to have less confidence in this Principle because I am putting it into the hands of thousands of individuals, but I cannot help the negative impression I thus possibly create. I must fulfill my duty to each member of humanity, just the same. I do not urge anyone to procure it because I offer it without any obligation whatsoever, I urge everyone to procure the Subtle Principal of Success because the results it holds in store for each individual are great—very great. This subtle principle is so absolutely powerful and overmastering in its influence for good, profit, prosperity and success, that it would be a sin if I kept it to myself and used it only for my personal benefit. A Subtle This subtle principle in my hands, without education, without capital, without training, without experience, and without study or waste of time and without health, vitality or will power has given me the power to earn more than a million dollars without selling merchandise, stocks, bonds, books, drugs, appliances or any material thing of any character. This subtle and basic principle of success requires no will power, no exercise, no strength, no energy, no study, no, writing, no dieting, no concentration and no conscious deep breathing. There is nothing to practice, nothing to study, and nothing to sell. This subtle and basic principle of success does not require that you practice economy or keep records, or memorize or learn to do anything, or force yourself into any action or invest in any stocks, bonds, books, or merchandise. This subtle principle must not be confused with memory systems, “will power” systems, Christian Science, psychology, magnetism, thrift or economy, nor should it he confused with health systems, auto-suggestion, concentration, “personality”, self-confidence or opportunity, nor should this Subtle Principle he confused with initiative, mental endurance, luck, chance, self-analysis or self-control. Neither should this principle be confused with imagination, enthusiasm, persuasion, force or persistence, nor with the art or science of talking salesmanship, or advertising. No one has yet succeeded in gaining success without it. No one has ever succeeded in failing with it. It is absolutely the master hey to success, prosperity and supremacy. When I was eighteen years of age, it looked to me as though I had absolutely no chance to succeed. Fifteen months altogether in common public school was the extent of my education. I had no money. When my father died, he left me twenty dollars and fifty cents, and I was earning hardly enough to keep myself alive. I had no friends for I was negative and of no advantage to any one. I had no plan of life to help me solve any problem. In fact, I did not know enough to know that life is and was a real problem, even though I had an “acute problem of life” on my hands. I was blue and despondent and thoughts of eternal misery arose in my mind constantly. I was a living and walking worry machine. I was tired, nervous, restless. I could rot sleep. I could not digest without distress. I had no power of application. Nothing appealed to me. Noth:ng appeared worth doing from the fear that I could not do anything because of my poor equipment of mind and body. I felt that I was shut out of the world of success and I lived in a world of failure. I was such a pauper in spirit that I blindly depended on drugs and doctors for my health as my father before me. I was a “floater” and depended on luck for success. The result of this attitude on my part was greater weakness, sickness, failure and misery as is always the ca,se under similar conditions. Gradually my condition became worse. I reached a degree of misery that seemed intolerable. I reached a crisis in my realization of my failure and adverse condition. Gut of this misery and failure and pauperism of spirit—out of this distress—arose within me a desperate reaction—“a final effort to live”— and through this reaction, arose within me, the discovery of the laws and principles of life, evolution, personality, mind, health, success and supremacy. Also out of this misery arose within me the discovery of the inevitable laws and principles of failure and sickness and inferiority. When I discovered that I had unconsciously been employing the principles of failure and sickness, I immediately began to use the principles of success and supremacy. My life underwent an almost immediate change. I overcame illness through health, weakness through power, inferior evolution by superior evolution, failure by success, and converted pauperism into supremacy. I discovered a principle which I observed that all successful personalities employ, either con-