MOOSEHEART MAGAZINE
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to Your Friends
How to Sell “The Moose”
those of a general friendly visitor in the homes of the members, administering to any needs she may observe, in advising along the line of improvement in home life, and when necessary, taking her place by the bedside of the sick. This Johnstown Lodge is very liberal with the social worker’s services in permitting her to extend her visits and help as opportunity offers outside the membership of the Lodge.
“This friendly visitor thus becomes a factor in wining new friends for the Lodge. She is doing just what the medical missionaries in foreign fields have done for the churches. The “talking missionaries” do a great work, but the medical servant wins many more by her works of mercy, help and relief among the people. When she cuts out the goiter, cures the children, allays the fever, she compels the faith of the people in the great cause she represents and wins them over to the church. So this Friendly Visitor of the Lodge by her works of material benefit help and blessing wins the admiration of the richer and philanthropically disposed people of her community, and the love of the people to whom she ministers, and the consequence is, a fine democratic accumulation of friends for the Lodge.”
A feature of this kind of itself attracts attention to the Moose and gathers people, both those that need and those who do not need, but want to help in a practical way those who are in need.
And then there is Vineland Lodge No. 434, Vineland, New Jersey, adopting a little French orphan, and binding itself to care for and protect and educate the little waif cast up by the terrible storm of war. There is many a one who wants to do just the same thing•¡ But most people find that high pleasure out of their power because of their own limitations. When they hear of an association of people that is doing it, they will he eager to join in and contribute their mite to the beautiful enterprise.
And then there is Philadelphia Lodge No. 54, that is at the present time considering the establishment of a kind of civic center feature. It proposes to establish a business college in which classes will be organized for the aid of young men and women who want special courses to render them more efficient in their particular line of work.
What a splendid reputation many “standard” lodges could acquire if they incorporated into their life, their methods, and their work, something along the Johnstown, Vineland and Philadelphia examples.
Moose Salesman a Benefactor
Now look at this whole subject from another angle of view. It is well for the Moose salesman to be inspired by his love for the Order and his desire to enlarge the membership of his Lodge for the honor thereof, and for the benefit to MOOSEHEART. It is a great service tp give to the Order. But that does not tell the whole story of his value. He is also performing a great service to the men whose signature he secures. A wholesale salesman serves his house when he gets his order from the customer. But if he has the right kind of goods, the kind that will prove a profit to the buyer, the salesman really performs a good service to his customer when he gets him to buy. The goods are so good that they will add to the customer’s profit and prosperity. That certainly belongs to the Order of Service. Just so a man who gets “joiners to the Moose” is really doing a great and noble service to every man whom he leads up to the altar of Moosedom.
Now, at first thought, it may not seem to amount to much in adding to a Moose salesman’s selling qualities, but if he takes the right measure of (Continued on page 30)
By J. A. RONDTHALER, Dean of Mooseheart
Photograph taken during Convention week of Indiana Delegation including Indiana’s students
at Mooseheart
ture that his lodge is operating. He always has MOOSEHEART to use as an inducement. It appeals to many different kinds of people. It is so true, so practical, so humanitarian, so protective, that it challenges attention and assent whereever its story is told with earnestness and effectiveness. If in addition to MOOSEHEART, the lo-
forms, both of work and pleasure, both of duty and play. Associations that have caught the force of that drift and ordered themselves accordingly, are reaping harvests from the public. When'a lodge wonders why it is not gathering in from all classes of people, but gets only a certain kind of men, it would be well to bring its
Photograph taken during Convention week of California Delegation, which included Mooseheart students from California as well as Director General James J. Davis and John W. Ford, Chairman of the Executive Committee, both of Pennsylvania.
cal lodge has some speciality, something that has in it the MOOSEHEART spirit or method or ideal, it will add greatly to the salesman’s selling power. There for instance, is the fine specialty of Johnstown Lodge No. 48, in Pennsylvania, whose specialty attracted the attention of the convention with its story of the engagement of a social worker and nurse, whose duties are
own life, record and reputation to judgment, and at once by act and deed, by law and order, bring itself up to the standard of true Moosedom expressed in those great words, “Purity, Aid and Progress”.
Specific Features in Lodge Work
Another factor that can enter very helpfully in the efficiency line for a Moose salesman, is some specific fea-
Photogrraph taken during- Convention week of Philadelphia Delegation, each one with white umbrella tearing the name and number of his Lodge, as that delegation appeared marching up the driveway entrance into Mooseheart, immediately following their arrival in their special train.
Every good and Loyal Moose not only enjoys the phenomenal progress the Order is making in all directions, but will also wish to be a factor in the development of this great fraternal enterprise. There has never been a time for such excellent prospects for increase in the membership of the Order as in the immediate present. The splendid record made by the last Convention of the Supreme Lodge in June has brought the Order into public notice with greater appreciation than ever before.
MOOSEHEART! All that it means, all that it is doing, all it is planning has attracted the attention of many people who, before this have simply passed the Moose sign as one among the other excellent fraternities, and let it go at that. The last Convention has put a great compelling electric sign upon every local Moose Lodge, which by day glistens in the sun-light, and by night illumines the darkness for the benefit of the passing public.
Standardize the Local Lodge
But the public wants more than signs and advertisements to bring it to active participation in the life, benefits, and opportunities of the Loyal Order of Moose. It needs the personal touch upon the individual in that “public”. It is right here that every individual good and Loyal Moose can be a most helpful participant in this progressive movement. In the words of the old Bible parable he wants “to go out and compel them to come in”. The higher his own appreciation of the Order is, the more eager will he be to share with others the blessings and benefits he himself enjoys. To put it in business parlance, he will become an eager and successful salesman of Moose membership. He will not allow this golden opportunity, this acceptable time, this day of grace to pass without most wise and strenuous effort to gather in from the public those who will add strength, dignity, and further efficiency to the Order. Now to make him an effective salesman, it is of first necessity that he should feel that he represents an organization that will in every way recommend itself to the kind of people who will be of real value in the fraternity. Whatever the public knows of the Supreme Lodge, of MOOSEHEART, of the accomplishments, growth and further aims of the Order, all is inviting, and the Moose salesman need make no excuses, explanations, or exculpations. But it is an absolute necessity too that the local lodge of which he is a member should line up in reputation and standing with the Supreme Lodge and MOOSEHEART. That was a fine stroke of wisdom and policy in the Convention to strike out the word “subordinate” to indicate the local lodges. While the proposition to use the word “standard” instead of “subordinate” was not passed, yet the thought was expressed that the local lodges should be standardized as to morals, dignity, conduct, and general good standing in the community. The lodges now, everywhere, want to bring themselves up in every respect to the full dignity of this convention-expressed idea, They must standardize their local habitation up to the degree of the Supreme Lodge and MOOSEHEART. The Moose salesman must feel that his individual lodge also needs no excuse, explanation or exculpation. The reputation of his local lodge must be just as compelling, as inviting as the reputation of the Supreme Lodge and MOOSEHEART. The Moose salesman is seriously handicapped if he is turned down in soliciting members because of the local reputation of his lodge.
General ideals of life have been very much better, both during and since the war. There is a strong drift towards purer living, better